What is SEO?
Seo (search engine optimization) is a tool that’s used by marketing experts for ranking their websites on top. It is a free tool but if you can use it properly on your website then it can boost your traffic in very less time. It works with the google algorithm so this is the 100% legit way to boost traffic.
How SEO works
It works with the google algorithm that’s mean it is fully based on keyword. when people are searching for their problem on google, google will give the result to the person related to the keyword.
It is also based on unique content, which is the capacity of the content for solving the problem of people.
It will be easy with an example
Suppose ‘A’ is a person who is searching on google ‘DIGITAL MARKETING’ now google will find the keyword ‘DIGITAL MARKETING’ who have used in their website after finding the website now google will check how the content is related to ‘A’ ‘s problem. After checking the problem whose blog has more problem-solving capacity for the ‘A’ person his/her website will be ranked on top.
White hat SEO
White hat SEO is very important for ranking the website, white hat SEO can be any practice that helps to rank the website. You will get organic traffic through this process.
White hat SEO includes-
- Quality content
- Fast responsive hosting
- Mobile friendly website
- Best relative keyword
Black hat SEO
This is the opposite of white hat SEO. When users use some unfair practice for boosting the traffic of a website then it’s called black hat SEO. You know that peoples search for their problem on google and google give them result according to their keywords. But here user uses their unfair practice in keyword for ranking the website.
Here is some point which has to avoid for black hat SEO.
- Keyword stuffing
- Article spinning
- Buying backlinks
- Blog/youtube comment spam
- Sponsored post
- Hiding article
It is a black hat SEO practice, When the same keyword is used so many times for ranking that is called keyword stuffing.
This is one of the famous black hat SEO, here user copies an article that is ranking on top and then pastes the article in a platform where the user makes the article spin (this is the same article that has been copied just only changing some words)and then post it in their own website.
Which article have more external links website will get more traffic, for this reason, many users give money to a top-ranking website hoster to give him a link to their website.
Blog/youtube comment spam
Many of the users give the link to their website in the comment section for getting traffic. And this is one kind of spamming.
When the article is written but it is in a hidden form that is called the hidden article, like–
*using 0 font style
*hide the article behind a picture
In your blogging journey, you will get so many messages who will offer you money to write a post for his/her company and promote them, that type of post is called sponsored post.
How to do SEO
- Unique content
- Fast and responsive hosting
This is a very important part of search engine optimization, the keyword is nothing without a word when peoples are searching for something on google, then google give the person the most relevant article according to her search words. Here which words used to search for the most relevant article that words are called keywords.
Keywords can boost traffic if you research them and use proper keywords. search engine optimization also depends on the keywords. The better keyword will make the website more attractive to the search engine.
These are the external links of the website to boost traffic. These links pull traffic from one website to another website.
Content is one the important part of SEO, good content is generally SEO friendly, when the article will be unique then the article will run more quickly.
Fast and responsive hosting
Fast and responsive hosting takes a minimum time to load the website, for this reason, fast and responsive hosting is necessary for search engine optimization.
Why SEO is important
SEO is very important for ranking the website on top. It will give you organic traffic on your website.
SEO is fundamental to ‘DIGITAL MARKETING because every year internet users are increasing so you can give them solutions for finding information, and products, and making traffic for your website. If you owned a business then you can make them your customer through the services which you have provided on your blog.
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